 Idea Sourcing & Content Creation ► The 5 key sources to find hundreds of blog post ideas ► How to write headlines that work ► How to use headlines to spark ideas |
 Blog Design 101 ►Do you need your blog design to have everything? ► What’s important and what’s not? ► I don’t know who you are! ► White space love affair ► Using your own photos |
 SEO & Analytics for Dummies ► SEO explained in simple terms ► Google Analytics unmasked ► How to read and understand your stats |
 The Ins & Outs of a Media Kit ► Why you need a Media Kit ► How to make one ► What to include in yours ► Revealing your worth |
 Creating a Brand for Your Blog ► What is your brand? ► How can you further define your brand? ► Why your brand is more than your header ► Marketing your brand |
 Opportunities Gained Through Blogging (Panel) ► Travel ► Magazine features ► Television opportunities ► Published book deals |
 Blog Photography 101 ► What makes a great photo? ► Customising your camera settings to get the best results ► Understanding exposure ► Photography tips & tricks ► This will be a hands on class, bring your camera along! |
 Finding Your Own Voice & Staying Relevant (Panel) ► Expressing your own voice through your blog ► Sticking to your guns and not letting others’ opinions interfere ► Dealing with change when you outgrow your blogging niche |
 Utilising Different Platforms to Optimise Your Blog & Traffic ► YouTube ► Podcasting |
 The Australian Blogosphere (Panel) ► Australian blogging: the past ► Australian blogging: the present ► Australian blogging: the future |
