Idea Sourcing & Content Creation
► The 5 key sources to find hundreds of blog
► How to write headlines that work
► How to use headlines to spark ideas
Blog Design 101
►Do you need your blog design to have everything?
► What’s important and what’s not?
► I don’t know who you are!
► White space love affair
► Using your own photos
SEO & Analytics for Dummies
► SEO explained in simple terms
► Google Analytics unmasked
► How to read and understand your stats
The Ins & Outs of a Media Kit
► Why you need a Media Kit
► How to make one
► What to include in yours
► Revealing your worth
Creating a Brand for Your Blog
► What is your brand?
► How can you further define your brand?
► Why your brand is more than your header
► Marketing your brand
Opportunities Gained Through Blogging (Panel)
► Magazine features
► Television opportunities
► Published book deals
Blog Photography 101
► What makes a great photo?
► Customising your camera settings to get
the best results
► Understanding exposure
► Photography tips & tricks
► This will be a hands on class, bring your
Finding Your Own Voice & Staying Relevant (Panel)
► Expressing your own voice through your blog
► Sticking to your guns and not letting others’ opinions interfere
► Dealing with change when you outgrow your blogging niche
Utilising Different Platforms to Optimise Your Blog & Traffic
The Australian Blogosphere (Panel)
► Australian blogging: the past
► Australian blogging: the present
► Australian blogging: the future